Firstcry IPO (Brainbees Solutions IPO)
Firstcry IPO open for bidding on 6th August 2024 and ends on 8th August 2024.
Brainbees Solutions Limited, operating under the brand name FirstCry, is a pioneering e-commerce company in India, primarily focused on baby and kids products. Founded in 2010, FirstCry has established itself as a leading player in the online retail space, catering to the needs of young parents and children.
The company offers a wide range of products for children up to the age of 12, including apparel, footwear, baby gear, nursery items, diapers, toys, and personal care products. The platform features over 1.5 million SKUs from more than 7,500 brands, including its house brands like BabyHug, Pine Kids, and Cute Walk by BabyHug.
FirstCry plans to expand its geographical presence within India and internationally, leveraging its strong brand equity and customer loyalty. The company aims to introduce new product categories and services, further solidifying its market leadership.
For more details refer to Firstcry IPO RHP and Firstcry IPO Pulse Score
Firstcry IPO Details
| IPO Date | 6th August 2024 to 8th August 2024 |
| Listing Date | 13th August 2024 |
| Face Value | ₹2 per share |
| Price Band | ₹440 to ₹465 per share |
| Lot Size | 32 Shares |
| Total Issue Size | 9,01,94,432 shares (aggregating up to ₹4,193.73 Cr) |
| Fresh Issue | 3,58,34,699 shares (aggregating up to ₹1,666.00 Cr) |
| Offer for Sale | 5,43,59,733 shares of ₹2 (aggregating up to ₹2,527.73 Cr) |
| Employee Discount | ₹44 per Share |
| Issue Type | Book Built Issue IPO |
IPO Reservation
| Investor Category | Shares Offered |
|---|---|
| Anchor Investor | 4,05,55,428(44.96%) |
| QIB | 2,70,36,953(29.98%) |
| NII | 1,35,18,476(14.99%) |
| bNII | 90,12,318(9.99%) |
| sNII | 45,06,158(5%) |
| Retail | 90,12,317(9.99%) |
| Employees | 71,258(0.08%) |
| Total | 9,01,94,432(100%) |
Firstcry IPO Timeline
| IPO Open | 6th August 2024 |
| IPO Close | 8th August 2024 |
| Basis Of Allotment | 9th August 2024 |
| Initiation of Refunds | 12th August 2024 |
| Credit of Shares to Demat | 12th August 2024 |
| Listing Date | 13th August 2024 |
Fundamentals
Data as of 31st March 2024
| Market Cap | ₹ 24,141.75 Cr | P/E Ratio- Pre IPO | -69.91 |
| RoNW | -8.65% | P/E Ratio- Post IPO | -75.09 |
| RoCE | P/B Ratio | 6.49 | |
| Debt to Equity | PAT Margin% | -4.89% |
Firstcry IPO Objectives
The company proposes to utilize the Net Proceeds towards the funding of the following objects:
- Expenditure by the Company for: (i) setting up new modern stores under the “BabyHug” brand; and (ii) setting up a warehouse, in India;
- Expenditure for lease payments for the existing identified modern stores owned and operated by the Company, in India;
- Investment in the Subsidiary, Digital Age for: (i) setting up new modern stores under the FirstCry brand and other home brands of the Company; and (ii) lease payments for the existing identified modern stores owned and controlled by Digital Age, in India;
- Investment in the Subsidiary, FirstCry Trading for overseas expansion by: (i) setting up new modern stores; and (ii) setting up warehouse(s), in KSA;
- Investment in the Subsidiary, Globalbees Brands towards acquisition of additional stake in the stepdown Subsidiaries;
- Sales and marketing initiatives;
- Technology and data science cost including cloud and server hosting related costs; and
- Funding inorganic growth through acquisition and other strategic initiatives and general corporate purposes.
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